User Roles of WhatsApp digital marketing ChatGPT WhatsApp can play several roles in digital marketing: Customer Communication: Businesses can use WhatsApp to engage with customers directly, providing customer support, answering queries, and addressing concerns in real-time. Broadcasting Updates: Marketers can send out updates, promotions, and announcements to their subscribers via WhatsApp broadcast lists, keeping them informed about new products, services, or events. Personalized Messaging: Leveraging WhatsApp s personal messaging feature, marketers can send personalized messages to customers based on their preferences, purchase history, or behavior. Feedback and Surveys: Brands can gather valuable feedback from customers by conducting surveys and polls through WhatsApp, helping them improve their products or services based on customer insights. Transactional Messages: WhatsApp can be used for sending transactional messages such as order confirmations, delivery updates,